L45 Icy Mauve | Moisturizing Lipstick

Mauve, Made Luminous.

L'Paige Icy Mauve (L45) is a cool-toned mauve lipstick designed for polished color with a soft, light-reflective frosted shimmer finish.

Its creamy formula combines aloe vera, beeswax, and botanical oils to provide smooth application, moisturizing comfort, and buildable color that feels lightweight on the lips.

Customers love Icy Mauve for its beautiful color, creamy feel, lasting wear, and versatility. It is a longtime favorite that can make an everyday look feel just a little more dressed up.

KEY BENEFITS

Cool Mauve Color

Balanced pink and muted purple tones create a flattering, wearable cool mauve.

Moisturizing Formula

Made with aloe vera, beeswax, and botanical oils for smooth, comfortable wear.

Frosted Shimmer Finish

Soft shimmer reflects light for a polished pearlescent glow without feeling overdone.

Buildable Coverage

Wear one swipe for soft mauve shimmer or layer for richer color and brighter frost.

Longtime Favorite Shade

A versatile color customers return to year after year.

WHY YOU'LL LOVE IT

Perfect For:

Cool mauve color

Soft frosted shimmer finish

Moisturizing aloe vera formula

Creamy comfortable application

Buildable everyday coverage

Classic polished makeup

Mature lips

Anyone searching for a luminous everyday mauve lipstick

HOW TO WEAR

Apply directly to clean lips, beginning at the center and working outward.

Wear one coat for a soft veil of icy mauve shimmer or layer additional coats for richer color and a brighter frosted finish.

Store away from excessive heat. If the lipstick becomes warm during shipping or storage, allow it to return to room temperature before use.

COMPLETE THE LOOK

Pair Icy Mauve with cool taupe, soft gray, or plum eye makeup, rosy-mauve blush, pearl highlighter, and a mauve or neutral lip liner for polished balance.