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The original · Since 1984
The lipstick that changes with you.
The original L'Paige Color-Changing Lipstick. Unexpected in the tube. Uniquely yours on the lips. Loved since 1984.
Six originals · One aloe formula · Family-made since 1984
Designer Shades
Elevated colors. Iconic you.
Free US shipping, no minimumBundle & save up to 30%Aloe-based & cruelty-freeFamily-owned since 1984
The six originals
Six colors. Endless possibilities.
The color in the tube is only the beginning.
Each shade reacts with your natural lip chemistry and warmth to develop into a color uniquely yours.
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Black
Wine Berry
$23.99
Choose Black -
Blue
Deep Pink Berry
$23.99
Choose Blue -
Brown
Raspberry Red
$23.99
Choose Brown -
Green
Bold Pink Fuchsia
$23.99
Choose Green -
White
Soft Rose Pink
$23.99
Choose White -
Yellow
Warm Coral
$23.99
Choose Yellow
How it works
Yes. The lipstick really is green.
Swipe it on. Watch it transform.
The formula responds to your natural lip chemistry and warmth, developing into a shade of pink or fuchsia that's uniquely yours. As the creamy color wears, a satin, stain-like finish remains.
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Swipe it on
Green goes on. Within seconds, your unique shade begins to develop.
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Your chemistry develops the shade
Your natural lip chemistry and warmth influence how the color develops.
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The color stays with you
As the creamy layer wears down, a satin, stain-like finish remains.
Green transforms into a pink-fuchsia.
Bundle & save
Up to 30% off
Mix any shades. Save automatically in your cart.
- 15% off3 tubes
- 20% off4–5 tubes
- 30% off6+ tubes
Shop bundles
Free US shipping, no minimum
Our story
Before color-changing went viral, there was L'Paige.
It started with a green lipstick in 1984.
Erlene Hammett blended the first L'Paige in 1984 — a green lipstick that bloomed into pink the moment it touched your lips. For more than four decades, Lipstick Lovers have been discovering the little bit of magic inside a L'Paige tube, made the same way: aloe vera, beeswax and castor oil, creamy going on and satin staying on.
- Est. 1984 Founded by Erlene Hammett
- Aloe-based Aloe vera, beeswax & castor oil
- Cruelty-free No lead, no aluminum, never tested on animals
And that's not all.
The other side of L'Paige
The Best Selling Classics
The shades Lipstick Lovers keep coming back to.
Our five best-selling lipsticks are all from the Designer Collection.
From barely-there shimmer to rosy pinks, berries and copper, these are the shades L'Paige Lipstick Lovers love — again and again.
Bundle & save
Mix your favorites
The more tubes you choose, the more you save — automatically, in your cart.
- 15%off 3 tubes
- 20%off 4–5 tubes
- Best value30%off 6+ tubes
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The Brown Edit
Mocha· Chestnut· Mahogany
$61.20
$71.97Save $10.77 -
Copper & Bronze
Frosted Copper· Amaretto· Bronze
$61.20
$71.97Save $10.77 -
Fall Six
Mocha· Chestnut· Mahogany· Frosted Copper· Bronze· Shimmery Ice
$100.80
$143.94Save $43.14 -
The Color-Changing Trio
Green· Yellow· Black
$61.20
$71.97Save $10.77
Build your own bundle
Free US shipping · No code needed
L'Paige Designer Collection
50+ shades. Zero boring.
Meet the rest of the Designer Shades.
From frosted throwbacks to everyday pinks, warm corals, berries, reds and statement shades. More than 50 colors, all in our aloe-based formula.
Shop Designer ShadesIn their own words
Loved then. Loved now.
Forty years of Lipstick Lovers who never switched.
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It is what I wore 40 years ago!! So much better than the knock-offs.
Karla WoodsVerified buyer · Color-Changing Brown
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I have used L'Paige lipstick for decades because it stays on and makes me look better all day.
Mary FullerVerified buyer
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I absolutely love it. I always make sure I have it on hand.
Gaylene ScarbroughVerified buyer
4.7 out of 5
L'Paige in the wild
You look good in L'Paige.
Real customers, real color. Tag us to be featured.
@lpaigecosmetics · #MyLPaige
Follow along
L'Paige × Sleepy Brown
You're My Lady.
Discover the Color-Changing Brown collaboration.
